Lama Atoui

MA in Information & Communication, BA in Business & Management, PHRi (HRCI)

Senior Management Associate

Lama is a dynamic, trilingual (Arabic, English and French) senior corporate Trainer, learning consultant and leadership facilitator. She has over 15 years of experience designing and delivering high-impact leadership, HR capability, communication and behavioral development programs across the GCC and Levant. Her expertise is built upon three complementary pillars – Leadership & Management Development, HR Capability & People Management, and Executive Communication & Media Influence – which reinforce one another to build managerial capability, strengthen HR practices, and elevate organizational communication.

By bridging these disciplines, her programs are specifically designed to drive leadership excellence, improve communication effectiveness, build high-performing teams, and enhance service cultures. She has earned a strong reputation for an energetic, experiential facilitation style that translates complex behavioral concepts and organizational strategies into immediate, practical tools that managers can apply in the workplace from day one.

Lama’s ability to train and facilitate seamlessly in Arabic, English, and French allows her to switch between languages effortlessly to run executive-level workshops, masterclasses, and large-scale corporate programs. This linguistic versatility makes her a highly trusted partner for the GCC’s diverse, multicultural business environments. Her career spans key sectors including government, higher education, media, broadcasting, hospitality, and corporate services. This regional footprint is highlighted by her work advising government and national media entities across the GCC and Africa, including the KSA Government Media Sector, the Lebanese Channels Synergy Project, and Chad National Television.

Holding a Master of Arts in Information & Communication and a Bachelor of Arts in Business & Management, Lama combines deep academic rigor with practical business acumen.

Lama’s edge as a leadership facilitator lies in her deep mastery of human capital dynamics. Backed by her professional HR credentials (including the HRCI-issued PHRi – Professional in Human Resources International), she possesses an advanced understanding of talent acquisition, employee relations, and performance-related people conversations. This background allows her to train managers not just on generic leadership theories, but on the practical, day-to-day realities of managing, coaching, and developing modern teams. For clients seeking technical HR training, she is also highly qualified to deliver preparatory programs for globally recognized professional HR standards (such as CHRP, CHRM, CHRC, and CIRS).

Her advanced classroom facilitation and coaching capabilities were further refined during her tenure as a Lecturer, Department Coordinator, and Academic Advisor at the Lebanese International University (LIU). There, she led curriculum design, coordinated academic programs, and pioneered hybrid learning transitions, maintaining exceptional learner engagement under demanding conditions. Complementing her academic background, Lama brings a robust corporate history in media and communication strategy, having served as Chief Content & Research Officer for CPH World Media and as a New Media Business Analyst and Unit Manager for Al Jadeed Television. This extensive background in public relations, organizational storytelling, and audience analysis enables her to teach executive presence, public speaking, strategic communication, and organizational storytelling.

An active thought leader, Lama is a frequent keynote speaker and panel contributor at major regional summits, including the International Human Resources Conference (IHRC) and the Board of Women Leadership Development (BOWLD), and hosts a podcast with IPSC, interviewing senior leaders on leadership communication and organizational influence. Her training philosophy centers on real-world impact ensuring every participant departs with a concrete, actionable roadmap for professional growth.

Lama adopts a highly interactive and learner-centered approach, combining facilitated discussions, case studies, experiential activities, reflective exercises, and coaching conversations to ensure learning is immediately transferable to the workplace. She has successfully facilitated learning programs for executives, senior managers, middle managers, supervisors, HR professionals, and cross-functional teams, and is equally experienced delivering face-to-face workshops, live virtual classrooms, webinars, and executive masterclasses.

She joined Spearhead Training in 2026 as a Senior Management Associate, bringing with her a unique combination of strategic leadership expertise, HR capability, executive communication, and instructional design experience that enables her to deliver impactful learning solutions across both the public and private sectors.

Lama’s key areas of expertise include:

Management & Leadership

• Developing Management Skills (City & Guilds – ILM)
• Supervisory Management Skills (City & Guilds – ILM)
• Leading High Performance Teams For Stronger Business Performance (City & Guilds – ILM)
• Coaching For Optimum Performance (City & Guilds – ILM)
• Performance And KPI Management
• Delegating Effectively & Empowering Your Team
• Motivating Your Employees
• Diversity, Equity, Inclusion, And Belonging (DEIB) – Success In The Workplace
• People Management Skills
• Building A Culture Of Mental Health Support
• Self-Leadership Workshop NEW!
• Leadership Development For Women

Business Skills        

• Creative Problem Solving & Decision-Making (City & Guilds – ILM)
• Strategic Thinking & Planning
• Creativity & Innovation Workshop
• Planning & Organizing Skills – Achieving Your Highest Priorities
• Change Management
• Conflict Resolution

Executive Series

• The Effective Manager: Core Competencies For Leadership Success
• The Executive Masterclass In Strategic Leadership & Influence
• Coaching & Mentoring Excellence
• Delivering Exceptional Customer Experiences
• Developing Leadership Excellence
• From Team Member To Team Leader
• Mastering Emotional Intelligence & Critical Decision-Making
• Powerful Business Writing & Communication Skills
• Strategic Thinking And Business Planning For Results
• The High-Stakes Negotiation: Mastering Influence, Strategy & Resolution

HR / Human Capital Management & Training

• Train The Trainer – Group Training Techniques (City & Guilds – ILM)
• Human Capital / Human Resource (HR) Management Skills (City & Guilds – ILM)
• Developing A Training Needs Analysis

Customer Service

• Excellence In Customer Service
• Customer Care & Telephone Skills
• Etiquette For Excellent Telephone Skills
• Strategic Customer Relationship Management
• Developing A ‘World-Class Customer Service’ – As A Competitive Strategy

Administrative Skills

• Office Management & Administration

Sales & Marketing

• Negotiation Skills – Learn How To Negotiate Like A Professional!

Personal Development

• Developing Effective Interpersonal & Communication Skills (City & Guilds – ILM)
• Understanding Emotional Intelligence (City & Guilds – ILM)
• Presentation Skills – Making A Powerful Impact On Any Audience (City & Guilds – ILM)
• Advanced Presentation Skills
• Self & Time Management
• Stress & Anger Management In The Workplace
• Assertiveness Skills (& Dealing With Difficult Situations)
• Cultural Intelligence
• Building Your Personal Brand
• Mastering Crucial Conversations
• Public Speaking Workshop
• Navigating Unconscious Bias
• Accountability In The Workplace

Business Writing Courses

• Professional Business Writing Skills
• Advanced Business Writing Skills
• Report Writing For Business
• Writing Winning Proposals